Passion? Check. A deeper purpose? Check. A professional, polished, on-point brand? Um, not so much. Here’s the rub: You’re a smart business owner–but “creating a brand” feels like a monstrous, downright daunting task (especially if you don’t consider yourself creative, tech-savvy or able to drop thousands on a professional brand designer or marketing firm!) But yet, you know you need “a brand.” Well, here’s some good news, and some not-so-good news: Branding probably isn’t what you think it is. In fact, it might be a lot more. But it is something you can easily do yourself–with the right guidance.
When you hear the word “brand,” what comes to mind? Most entrepreneurs immediately think logo, fonts and maybe a swoon-worthy color palette. But the truth? There’s so much more that goes into creating a beautiful brand than fabulous fonts and the color scheme of your dreams. Let’s break it down. You know how some entrepreneurs and entrepreneurs always seem to “hit the right marks” when it comes to everything they create (and make it look effortless, to boot)? For example: All their emails, social posts and other marketing materials are wildly poignant (and relatable). Their website copy and sales pages couldn’t be more spot on. Oh, and their visuals–well, of course, they’re uber-beautiful, professional and look “just like them.” Except here’s the thing: These business owners aren’t any different or more talented or ‘special’ than you are. They simply know one thing most entrepreneurs don’t: The true definition of branding. A solid, beautiful brand is so much more than pretty pictures. A solid, beautiful brand comes from deeply knowing who you are, deeply knowing who your ideal client is, having a deep (and iron-clad) message to share and showing up from a place of deep authenticity–in your images, in your content, in your life. Oh, and the most beautiful (and smartest) brands also know their ‘brand’ isn’t static. They also pay deep attention to their ideal client’s wants, needs and desires–even as they ebb and flow–and make changes accordingly. Yeah, creating a beautiful brand is a tall order. But once you have all the ingredients in place, here’s what happens:
Want this for yourself and your brand (to-be)?
This easy-to-follow 4-module course contains everything you need to know to build a beautiful, authentic business brand–even if you’re on a budget, not super creative or starting from scratch. Throughout this course, you’ll learn the basics of building your own brand as you work step-by-step from choosing an ideal client to choosing a color scheme–and everything in between.
Module 1: Who ARE You Anyway?
As an entrepreneur, your business begins with you. Module one puts the focus on figuring out who you are, so you can figure out how to confidently and accurately convey that to the people you most want to help.
You’ll learn:
Module 2: Your Client, Your Brand
Inside module 2, we move away from who you are and dive deep into who your ideal client is. Let’s get to know her, so we can confidently create a brand that speaks straight to her heart, head and hard-earned dollars.
You’ll learn:
Module 3: Consistency Counts
In module three, we go way beyond bells and whistles like images and color into the nitty gritty of what gives brands staying power: consistency. (There’s no point creating a gorgeous new website if you don’t post relevant content on a regular basis, right?) Module 3 will teach you exactly how to make sure you’re automatically strengthening your brand with consistent communication routines and habits.
You’ll learn:
Module 4: Authenticity & Transparency are the Keys to a Beautiful Brand
In module 4, we touch on the final component of smart and beautiful branding: keeping it real. The truth is, it’s a lot easier to be yourself than it is to try to be someone else! This module will teach you how to become a unique, stand-out brand simply by operating from a place of authenticity and transparency. If you don’t feel authentic or transparent—if you’re suffering from “imposter syndrome”, or even if excitement is just sometimes on short supply—this module is for you.
You’ll learn:
When you get clear on what you’re all about, what your ideal client is all about and how to create a brand that represents the best in both of you, something special happens. You’re no longer ‘trolling’ for clients. You no longer feel like you’re faking or forcing your brand, content or offers. And you finally have the beautiful brand you deserve–with a firm foundation, magnetic messaging and of course, irresistible imagery. Having a professional, polished and authentic brand unlocks:
And it can all be yours today.
Listen: There’s no such thing as a magic bullet in business–but taking the time to create a solid brand foundation using the techniques in this course is the first step to building a sustainable coaching business that consistently attracts the right kind of clients–and feels true-to-you, too.
Warmly,
P.S. This course is backed by my 100% guarantee. If you truly feel it doesn’t help you build a smarter or more beautiful brand, all it takes it a quick email to receive a fast, courteous refund. Click here to enroll today.
What it Really Takes to Create a Beautiful, Authentic Brand that Attracts Thousands of Really Ideal Clients by Latrece Williams-McKnight © 2018